Dairy Web News

 

September 30, 2004

 

PENN STATE UNIVERSITY

Department of Agricultural Economics and Rural Sociology

210-A Armsby Building

University Park, PA 16802

 

CONTACT:    Ken Bailey

                        Associate Professor of Dairy Markets and Policy

                        (814) 863-8649

                        baileyk@psu.edu

 

MILK PRICES SLOWLY EASING

 

UNIVERSITY PARK, Pa. – Milk prices in the grocery store are falling, but not as fast as some had hoped.  While fluid milk prices to farmers fell 28 percent between June and August of this year, the average U.S. retail price of a gallon of whole milk in grocery stores fell just 7.8 percent to $3.30 per gallon.  However, according to Ken Bailey, Penn State University dairy economist, consumers can expect prices to fall to more normal levels by the end of the year.

            The average price of a gallon of whole milk across major U.S. urban markets averaged $2.80 per gallon during 2001-03.  But prices began to rise in September 2003 and rocketed up to $3.57 per gallon by June of this year, reaching a record level.

            The reason for the price rise was due to a shortage of milk in the market place.  “Fewer cows, less milk from each cow and higher feed costs pushed up the market value of milk” said Bailey.  During the period January through June fluid milk processors paid farmers 42 percent more for their milk.  This is referred to as the farm cost of milk.  The cost of packaged milk from processing all the way through to the retail grocery store, called the farm-to-retail margin, actually went down 3.3 percent during this period.  The farm cost of milk plus the farm-to-retail margin equals the retail price of milk.  The price of whole milk for major U.S. urban markets averaged $3.06 per gallon during January through June, up 14 percent from a year ago.

            Consumers did not like these record high retail prices for milk.  According to data from the USDA, consumption for fluid milk fell 2.9 percent during the period April – June of 2004 relative to a year ago.  “That’s way up from the normal rate of 0.5 percent decline” said Bailey. 

            But what goes up must come down.  Farmers have seen their price for fluid milk fall 28 percent from an average $1.99 per gallon in June to $1.43 per gallon in August.  At the same time, the farm-to-retail margin for milk rose 18 percent between June and August from $1.58 per gallon to $1.86 per gallon.  The impact of these two changes on the retail price of milk was a very modest decline of 7.8 percent to $3.30 per gallon in August.

            But if lower farm costs for milk have not yet been passed on to consumers, doesn’t that imply that retailers and processors are ripping off consumers?  Not really, says Penn State’s Ken Bailey.  “Retailers and processors had their margins squeezed this year.  They are just making up for losses in the short run” Bailey says.

            Bailey examined the fluid market since 2001 and noted that processors and retailers have lowered their margins when farm costs of milk have sky rocketed, and then raised their margins temporarily when the farm cost of milk falls.  It usually takes a few months, but consumers eventually get the benefit of lower retail prices when farm costs for milk remain low. 

            Some expect there should be a one-to-one relationship between the farm cost of milk and the retail price of milk.  If one goes up, so should the other, and vice versa.  But Bailey explains that if we had such an inflexible system, consumers would see dramatic volatility in retail prices.  “Consumers don’t like to see their milk prices rising and falling erratically every time they go shopping” Bailey says. 

            Another common mistake is that some people assume the government sets the retail price of milk.  The federal government is involved at the farm and processor level, and some state laws do affect retail prices.  However, for the most part, the market sets the retail price of milk in the U.S.  “This isn’t the Soviet Union.  We let consumers, processors, retailers and market forces dictate retail prices” Bailey says.

            The good news for consumers is that lower prices for milk are on the way.  Bailey used a Penn State dairy model to forecast that retail milk prices will fall 14 percent from $3.30 per gallon in August to $2.82 per gallon in December.  “This decline to more normal levels will be due to lower farm costs for milk plus a reduction in the farm-to-retail margin. 

            Bailey observed that the retail price of a gallon of whole milk fluctuated between $2.50 and $3.00 per gallon over the period 1990-2003.  “Milk prices have not gone up with the rate of inflation.  Outside of this year, milk prices have remained relatively stable.  That makes it a good value for consumers.” 

            Bailey has other analysis on the dairy markets in his latest report, “Dairy Outlook” online at:

http://dairyoutlook.aers.psu.edu/reports/Pub2004/DairyOutlookFall04.pdf  

 

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Charts and Data:

Table 1.  Data for Retail Milk Prices, 2001-2004

 

 

Retail Price

Farm Cost of

Farm-to-retail

 

Whole Milk

Beverage Milk

Margin

 

$/gallon

$/gallon

$/gallon

Jan-01

2.85

1.38

1.47

Feb-01

2.85

1.20

1.65

Mar-01

2.76

1.26

1.50

Apr-01

2.85

1.33

1.51

May-01

2.89

1.40

1.50

Jun-01

2.91

1.46

1.45

Jul-01

2.93

1.49

1.44

Aug-01

2.89

1.50

1.39

Sep-01

2.94

1.51

1.43

Oct-01

2.95

1.55

1.41

Nov-01

2.89

1.53

1.36

Dec-01

2.90

1.21

1.69

Jan-02

2.81

1.20

1.61

Feb-02

2.81

1.20

1.60

Mar-02

2.82

1.17

1.64

Apr-02

2.78

1.16

1.62

May-02

2.78

1.14

1.64

Jun-02

2.77

1.12

1.64

Jul-02

2.75

1.09

1.66

Aug-02

2.72

1.08

1.64

Sep-02

2.73

1.07

1.65

Oct-02

2.73

1.05

1.68

Nov-02

2.72

1.09

1.63

Dec-02

2.68

1.08

1.60

Jan-03

2.69

1.08

1.60

Feb-03

2.69

1.05

1.63

Mar-03

2.66

1.02

1.64

Apr-03

2.67

1.00

1.67

May-03

2.69

1.01

1.68

Jun-03

2.68

1.01

1.66

Jul-03

2.71

1.01

1.69

Aug-03

2.67

1.12

1.55

Sep-03

2.90

1.35

1.55

Oct-03

2.91

1.40

1.50

Nov-03

2.94

1.41

1.53

Dec-03

2.95

1.37

1.58

Jan-04

2.88

1.19

1.69

Feb-04

2.81

1.17

1.64

Mar-04

2.79

1.20

1.58

Apr-04

2.91

1.35

1.56

May-04

3.37

1.87

1.51

Jun-04

3.57

1.99

1.58

Jul-04

3.48

1.72

1.76

Aug-04

3.30

1.43

1.86

Sep-04

3.12

1.37

1.75

Oct-04

3.10

1.45

1.65

Nov-04

2.86

1.26

1.60

Dec-04

2.82

1.22

1.60

Data sources:

 

 

  Retail prices, Bureau of Labor Statistics.

 

  Farm cost of milk:  USDA's Northeast Federal Order 1.

Forecast:  September 2004-December 2004, PSU, Ken Bailey.